AICE Media Studies

Food and Wine has similar audience demographics to my target audience. This is because their audience members are mostly women in their mid 40s. Food and Wine has many techniques to reach their audience. They reach most of their readers through social media, which is about 13 million. Their next top way of reaching consumers are through their monthly print magazine, which is about 8 million. They also reach consumers through their website, newsletters, trade events and consumer events. I love the idea of social media because based in the numbers from Food and Wine they are reaching way more people through these apps than any other way of marketing.

The audience that Food Network has is a very broad spectrum because of the fact that they have a TV network, magazines, and social media platforms. The older audience members are drawn into the traditional magazine and the TV network. The younger audience members are drawn more to the social media and the TV network. This is kind of similar to the audience I am trying to target because I want to connect with the younger audience members, but also be able to give the older audience something to enjoy. Food Network uses many kinds of advertising, from TV commercials to letters in the mail. Many magazines send a "postcard" in the mail to homes all over the country to try and get more subscribers to their magazine. Food Network is such a large scale company now that just someone saying their name is advertisement enough. They throw many events with famous chefs and bakers that draw more audience members in. Also the shows that they produce on their network are what some m...

Today in class we utilized Adobe Indesign to layout our two page spread. I really enjoyed using this new app because it made setting up my pages very easy. It was simple to add columns, pictures, and text. I was able to make everything proportional and symmetrical with ease. The tools to edit my images helped me to incorporate visuals into my text smoothly. I believe that I will use Indesign to create my revisions for 3rd quarter. 

When I was doing my research many of the magazines that I am trying to mirror in structure and content have an audience of mostly women in their mid 40s. This is probably because most of the time it is the wife in the family that is doing the cooking and caring about the household. Since I am doing a food magazine I am going to try to appeal more to the female audience. I am also going to add some aspects into my magazine to appeal to that male audience too. I feel as though I will have 60% of my audience be female and 40% be male. This because my magazine is mostly restaurant reviews and recipes, very little table/house decor. I chose the age of mid  40s because this is the age where most adults and cooking food and having various diner parties. When they are younger/older they tend to go out more so my restaurant reviews will appeal to those age groups. I feel that my target audience should be in the southeast of the United States. Since my whole group was born and raised in Flo...

Based on the feedback I had received I need to add page numbers to my magazine. I also need to make my pages a bit more symmetrical because some of my columns are bigger than others. In addition, I need to meet with my group and develop more of a house style with our fonts and our table of contents. My table of contents needs to be revised to be more symmetrical as well. I should have my pictures on one side of the page and the articles on the other side of the page. Within my article I should make a more dominate picture and a more variety of picture styles.

My magazine titled "Savory Sarasota" is a very conventional version of a food magazine. Many food magazines take a specific category of food and make recipes, interviews, and restaurant reviews that revolve around that category and that is what I did in my magazine. Also, my magazine doesn't really represent any issues, but it does represent more of the south. It represents the southern part of Sarasota and the foods that they enjoy.