AICE Media Studies

Many people still love the conventional way of getting their magazines in the mail and buying them at the grocery store. It makes the reader more excited to read the magazine. So for our magazine we will develop and easy to maneuver website that allows the readers to subscribe to our magazine and get monthly issues. There will be a digital option and a printed option. When you sign up we will also have newsletters to send to our members to make sure they stay up to date with our stories. Another way of distribution our magazine that I really liked was social media. I feel as though this a way to get a lot of new readers through other readers sharing our stories and recipes. Social media also is a good portal for new readers to get subscribed to our magazine.

When a reader goes on to the Food and Wine website you are able to create a profile to allow the reader to get newsletters, subscribe to monthly issues, join clubs, and sweepstakes. This gives the reader the best experience with the magazine. My group is going to add these options to our website. We want our readers to have  the best experience so that they can keep coming back and keep subscribing to our magazine.

Southern Living uses  their Instagram to pull in their readers. It is a simple way to allow readers to get a "taste" of what the magazines publishes. They then allow for a link to their website that allows for the reader to subscribe to their online magazine. Their social media also allows for the reader to get notifications of material that isn't published in the magazine. The reader also doesn't have to wait a whole month to get the material that they want  to read and enjoy because they post new recipes and columns everyday. We will incorporate this into our magazine because we also have a social media account that allows us to give out media to our readers everyday. This will pull them into subscribing to our magazine, but keep them interested between monthly issues.

Food Network has options on their website to be able to subscribe online. This allows for the reader to get online copies of the magazines monthly copies. Once you subscribe you also get email updates that they have on their website with new recipes or up and coming restaurants. They also allow for Twitter, Facebook, and Pintrest notifications for the reader. We will incorporate this into our magazine by having our own website that allows readers to subscribe to our monthly issues. We will make it simple and easy to sign up. The reader will get email notifications when they are able to read the new issue.

Back when magazines were first coming out many would have door to door distribution. Now the most traditional ways of getting your favorite magazines are either to go to your local grocery store or department store and buy it off the shelves. Or most people will subscribe to the magazine. subscription allows for you to get each months edition sent straight to your home or work. This is the best way of making money for the company because they are getting money straight from the consumer and don't have to go through the stores. We would use this by setting up a page on our website to sign up for subscription to the magazine. Now that we are in the age of technology we will also allow an option for subscription to an online copy of our magazine.

The demographics of the audience members that are consumers of the Real Simple magazine have a average age of 52, 82% own a home, and 86% have gone to college. These a some desirable demographics because this means the magazine distributor can charge more for each copy of the magazine. The audience members who buy this magazine can afford to pay more. Real Simple uses marketing techniques that attract audience members with these demographics, such as mail letters and radio ads. They also make sure to have their magazines displayed in high end stores such as Home Goods and department stores.

We plan to market our magazine to mostly the younger generation by choosing to create an Instagram account. We believe that Instagram will get us a larger audience number since it is a very easy way for others to share our magazine and the pictures that we post online. We also plan to put out ads such as newsletters in the mail because even though i is a very traditional way of marketing it seems to be very effective.