Southern Living uses their Instagram to pull in their readers. It is a simple way to allow readers to get a "taste" of what the magazines publishes. They then allow for a link to their website that allows for the reader to subscribe to their online magazine. Their social media also allows for the reader to get notifications of material that isn't published in the magazine. The reader also doesn't have to wait a whole month to get the material that they want to read and enjoy because they post new recipes and columns everyday.
We will incorporate this into our magazine because we also have a social media account that allows us to give out media to our readers everyday. This will pull them into subscribing to our magazine, but keep them interested between monthly issues.
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